It's
a weird and wonderful time for women's bodies. Our world
feels simultaneously more real and open than ever (YAS girl own those
stretch marks and that jiggle!) and less (hello, Facetune and crazy
filters). More contentious (see: fat-shamers, skinny-shamers, woman-shamers) and more supportive (see: the body positive movement gaining power by the nanosecond).
Here at SHAPE, we've been covering the body positivity movement all along. But as a brand that speaks to millions of women about their bodies, we know it's not enough to just talk about it. We want to support the heck out of it, because strong women lift each other up. We believe that every woman should feel healthy, strong, and confident. That taking care of your body and soul doesn't look one "right" way. That no one else gets to define how you view you. And that's where our #LoveMyShape movement comes in. Our bodies are complex and powerful, beautiful and badass, and we're here to celebrate the amazing things they can do.
These incredible women who donned their sports bras to support that message are just the beginning. And now it's your turn. Tell us: Why do you love your shape? Post your photo or video, and tag a friend who inspires you. Sports bra selfie not your jam? Post any photo where you feel strong. Haters to the left, let's spread the love.
(And yes that's us, your digital #ShapeSquad rocking our sports bras, class-picture-day-style.)
Here at SHAPE, we've been covering the body positivity movement all along. But as a brand that speaks to millions of women about their bodies, we know it's not enough to just talk about it. We want to support the heck out of it, because strong women lift each other up. We believe that every woman should feel healthy, strong, and confident. That taking care of your body and soul doesn't look one "right" way. That no one else gets to define how you view you. And that's where our #LoveMyShape movement comes in. Our bodies are complex and powerful, beautiful and badass, and we're here to celebrate the amazing things they can do.
These incredible women who donned their sports bras to support that message are just the beginning. And now it's your turn. Tell us: Why do you love your shape? Post your photo or video, and tag a friend who inspires you. Sports bra selfie not your jam? Post any photo where you feel strong. Haters to the left, let's spread the love.
(And yes that's us, your digital #ShapeSquad rocking our sports bras, class-picture-day-style.)
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